Celebrities are always looking for new ways to expand their brand and increase their income streams. One way they’ve done so is by partnering with liquor companies to create their own signature drinks. Here are nine celebrities who are making money off your liquor shelf.
Diddy’s Ciroc Vodka
Sean “Diddy” Combs is known for his entrepreneurial spirit, and his partnership with Ciroc vodka is no exception. In 2007, he partnered with the brand to help revitalize it, and since then, Ciroc has become a top-selling vodka in the United States.
George Clooney’s Casamigos Tequila
Actor George Clooney and his friends created Casamigos tequila in 2013, and it quickly became a fan favorite. The brand was sold to Diageo for $1 billion in 2017, making Clooney one of the highest-earning actors that year.
Drake’s Virginia Black Whiskey
Rapper Drake partnered with Brent Hocking to create Virginia Black whiskey in 2016. The brand’s slogan is “One sip, and woo,” and it’s been successful in attracting a younger audience to the whiskey market.
Justin Timberlake’s Sauza 901 Tequila
Justin Timberlake partnered with Sauza to create his own brand of tequila, Sauza 901, in 2013. The brand was named after the area code of Memphis, Tennessee, Timberlake’s hometown.
Bethenny Frankel’s Skinnygirl Cocktails
Reality TV star Bethenny Frankel created Skinnygirl Cocktails in 2011, and the brand has since expanded to include wines and other low-calorie drinks. Frankel sold the brand for $100 million in 2011.
Ryan Reynolds’ Aviation Gin
Actor Ryan Reynolds became an owner of Aviation Gin in 2018 and has since become the face of the brand. Reynolds is known for his humorous advertising campaigns, which have helped make Aviation Gin a popular choice.
Sammy Hagar’s Cabo Wabo Tequila
Rock musician Sammy Hagar created Cabo Wabo tequila in 1996, and it quickly gained a following among his fans. The brand was later sold to Campari Group in 2007 for $80 million.
Bob Dylan’s Heaven’s Door Whiskey
Musician Bob Dylan partnered with Marc Bushala to create Heaven’s Door whiskey in 2018. The brand’s name comes from Dylan’s song “Knockin’ on Heaven’s Door,” and it features a unique bottle design inspired by his metalwork sculptures.
Conor McGregor’s Proper No. Twelve Whiskey
MMA fighter Conor McGregor launched Proper No. Twelve whiskey in 2018, and it quickly became a bestseller. The brand’s name comes from McGregor’s roots in Dublin’s Crumlin neighborhood, which is in postal district 12.
These celebrities have all successfully capitalized on their personal brands to create successful liquor companies. While some have sold their brands for millions, others continue to own and operate them. Either way, these stars have shown that there’s money to be made in the liquor business.